Hello! Today I have a review post on a cream eyeshadow I picked up from Estee Lauder! It is the Pure Color Stay on Shadow Paint in the shade Halo. Let's get on to the review!
First up, the packaging on these is very cute! It is housed in a small glass jar with a black screw top lid. It contains 5g of product.
Estee Lauder claims that the formula of this cream shadow is 'crease-free, won't fade and provides 12 hour wear'. They also boast 'True vision color' which provides 'maximized color impact, magnified vibrancy and amplified brilliance' - which honestly sounds like a bunch of fluffy, fancy words, but! I do find the shadow very pigmented, which I think is what they are trying to get at. The texture of this cream shadow is soooo nice. It's uber creamy, and when I say creamy, I mean creamy. They have a lightweight, almost mousse-y feel and texture. In comparison, the Maybelline Colour tattoos are rock hard! The Estee Lauder version doesn't ball up when you get product out or on application, but rather slides on effortlessly. It's super blendable and adheres nicely to the lid. The longevity of this shadow does live up mostly to Estee Lauder's claims! I find that while the Maybelline colour tattoos crease on me after about 5 hours (with no primer), the Stay on Shadow Paints don't! They look great, and while I haven't worn it for 12 hours yet, they last really well. I have worn it alone (no primer) and found that I do get a little bit of creasing, but only towards the end of the day and it's very minimal. They also make great bases for other shadows and act as a primer.
The shade Halo is a great shimmery beige, champagne shade. The finish isn't crazy metallic, but it does have a pearly, almost opalescent frost to it. I really love this sort of colour all over the lid, or as a highlight shade. It's light enough to make a great base shade for other shadows to appear more vibrant, or as a stand alone colour.
So far, this is definitely my favourite cream eyeshadow formula! In comparison to cheaper alternatives like Maybelline or Essence, the more expensive is definitely more superior in my opinion. However, the cheaper alternatives (specifically the Colour Tattoos) are definitely great if you don't want to splash out, being really great products in their own right. If I hadn't gotten the opportunity to pick this up for a much cheaper price, I probably never would have tried it. They retail for AUD$42.
What is your favourite cream eyeshadow formula?